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The “Boring” Innovation Whose Time Has Come
by George Hofheimer, Hofheimer Strategy Advisors Years ago, when I was an executive at Filene, I described the Employer-Sponsored Small-Dollar Loan (ESSDL) as "a very boring innovation": a turn of the century character loan with modest volume and miniscule returns. I argued that boredom was the point. ESSDL was an on-ramp product for a new [...]
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Featured on CUToday – CU Growth Hidden Inside HR Departments
After nearly two decades focused on student lending, the CUSO CU Student Choice is making a major strategic expansion into workplace financial wellness, launching a new payroll-integrated platform.

Student Choice Launches Employer Choice to Boost the Financial Resilience of Working Americans
Student Choice expands beyond student lending with Employer Choice—a payroll-integrated platform that enables credit unions to serve workers through employer benefit channels, reconnecting the movement with its workplace roots.
